Media Decoded
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100+ Assignments Later…10 Honest Takes On Content Marketing

100+ Assignments Later…10 Honest Takes On Content Marketing

It’s distinct, immature, still misunderstood. But if you’re fully invested, there’s a powerful business case.
Go to the profile of Chris Perry
Chris Perry5 days ago
Featured
What the New Instagram and Twitter Algorithms Mean for Marketers

What the New Instagram and Twitter Algorithms Mean for Marketers

After the #turnonnotifications freak-out, here’s some clarity on the changes.
Go to the profile of Danny Whatmough
Danny WhatmoughMar 30
SXSW: Five Trends We’re Getting in Front of Clients

SXSW: Five Trends We’re Getting in Front of Clients

Among the noise, some signal emerged. Here’s what we’re talking to senior marketers about now.
Go to the profile of Jackie Danicki
Jackie DanickiMar 25
Featured
Are Marketers Ready for the Next Master Switch in Media?

Are Marketers Ready for the Next Master Switch in Media?

This one presents an almost paralyzing landscape to navigate. But it’s one full of opportunity for brands.
Go to the profile of Chris Perry
Chris PerryMar 2
Why We Moved Media Decoded to Medium

Why We Moved Media Decoded to Medium

Bringing an R&D mindset to media is just the start.
Go to the profile of Media Decoded Team
Media Decoded TeamFeb 29
What To Do About the Platforms as Publishers Paradigm Shift

What To Do About the Platforms as Publishers Paradigm Shift

What do we mean when we talk about platforms as publishers? Why should marketers care? And what should brands do about it?
Go to the profile of Vivian Schiller
Vivian SchillerMar 3
Publishers, Platishers, and Brand Ownership

Publishers, Platishers, and Brand Ownership

Hearst’s Rob Barrett explains what brands and media need to succeed.
Go to the profile of Media Decoded Team
Media Decoded TeamFeb 29
Platforms as Publishers: Read This

Platforms as Publishers: Read This

We filtered the best takes on the topic so you don’t have to.
Go to the profile of Media Decoded Team
Media Decoded TeamFeb 26
The Evolution of Media: Editorial, Commercial and Technical

The Evolution of Media: Editorial, Commercial and Technical

Dave Gehring has high hopes for where media is headed — and urges marketers to follow.
Go to the profile of David Gehring
David GehringMar 2
Latest
Visual Influence: Moving from Trend to Truism

Visual Influence: Moving from Trend to Truism

How image-driven engagement is changing the most fundamental aspects of digital communication.
Go to the profile of Chris Perry
Chris PerryDec 15, 2015
38 Hours to Meltdown: In-House Counsel & Social Media

38 Hours to Meltdown: In-House Counsel & Social Media

Findings from our latest research on Global Fortune 1000 in-house counsel perceptions of risk.
Go to the profile of Jackie Danicki
Jackie DanickiNov 20, 2015
Sustainable Engagement in a Content-Polluted World

Sustainable Engagement in a Content-Polluted World

It’s not about “going viral.”
Go to the profile of Chris Perry
Chris PerryNov 12, 2015
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